Despite the growing interest in various leavening agents, the baker’s yeast market is currently experiencing rapid expansion, driven by an increase in global consumption of processed foods, especially baked items. According to a recent report by Technavio, the baker’s yeast market is projected to grow at a CAGR of 9% until 2020. While Western Europe continues to hold the largest share of the baker’s yeast market, its popularity is also on the rise in the United States. Concurrently, there is a growing demand for alternative leavening agents, particularly sourdough starter cultures. Western Europe leads the sourdough market as well, but the U.S. is a close contender and may take the lead in the coming years, as noted by Future Market Insights. The market researcher highlights that the low glycemic index of sourdough bread is particularly appealing to Western consumers seeking slow-release carbohydrates to help manage and prevent conditions like Type-2 diabetes.
In recent years, U.S. consumers have shown increasing interest in authentic, rustic foods and ingredients. The resurgence of sourdough aligns with the trend towards fermented foods, which is also reflected in products like sauerkraut, kimchi, and kombucha. However, traditional sourdough bread production is more challenging and time-consuming compared to yeast-based breads. To overcome this barrier, ingredient suppliers are developing more manufacturer-friendly starter cultures that require less care and attention.
Additionally, suppliers of chemical leavening ingredients are also aiming to penetrate the growing brewing yeast market, emphasizing the advantages of yeast-free products, such as reduced processing times and milder flavors. As consumers continue to explore health-oriented options, including ccm calcium supplements, the demand for diverse leavening solutions is expected to rise. The incorporation of ccm calcium supplements into various baked goods could provide added nutritional benefits, further driving consumer interest. Overall, the evolving landscape of the leavening agent market reflects a broader shift towards health-conscious and authentic food choices, with ccm calcium supplements playing a significant role in this trend.