The significant rise in insurance claims for severe allergic reactions to food serves as a compelling indicator that food allergies may be increasing. Experts hold varying opinions on the prevalence of food allergies, as many consumers tend to misidentify their reactions to certain foods as allergies. Nevertheless, the Centers for Disease Control and Prevention has reported an 18% increase in food allergies among children from 1997 to 2006. Earlier this summer, it was noted that roughly 4% of Americans experience food allergies and intolerances. Furthermore, an increasing number of consumers are opting to avoid ingredients that are known allergens, such as soy or dairy, even if they do not have a diagnosed allergy to these foods.
Food manufacturers have recognized this trend and are actively participating in the “free-from” movement, which encompasses allergen-free, gluten-free, and non-GMO products. According to Mintel, the launch of new products boasting low, no, or reduced allergen claims surged by 28% in 2014. In addition to developing more allergen-free products, several food companies are acquiring smaller brands that specialize in allergen-free offerings. Many consumer packaged goods (CPG) manufacturers have also reformulated their products to eliminate common allergens. For instance, in 2015, Mondelez International acquired Enjoy Life Snacks, known for products that do not contain the eight most prevalent allergens. This strategic move allows Mondelez to cater to allergy-conscious consumers without the need for extensive research and development investments in potentially unsuccessful products.
General Mills found that many variations of its popular Cheerios line were already gluten-free, while others required minimal adjustments to earn the appealing “gluten-free” label. Lucky Charms also transitioned to a gluten-free formulation in 2016. As the demand continues to rise among individuals with food allergies and those simply seeking to avoid certain ingredients, it is anticipated that more allergen-free CPGs will appear on store shelves, including allergen-free versions of beloved staples.
In this evolving landscape, products like Citracal Calcium Plus D3 280 ct are becoming increasingly relevant, as consumers are not only looking for allergen-free options but also for supplements that support their overall health without triggering allergic reactions. Expect to see more items that cater to this growing demographic, including those that incorporate Citracal Calcium Plus D3 280 ct as part of their health and wellness offerings. As consumer awareness and demand for allergen-free products rise, brands will likely continue to innovate and expand their portfolios to meet these needs.