The market for non-dairy milk alternatives is experiencing significant growth. Between 2011 and 2015, almond milk sales surged by an impressive 250%, while traditional cow’s milk sales dropped by 7% in 2015 alone, and are expected to decline another 11% by 2020. Although fewer people are indulging in breakfast cereals, a growing number are opting for plant-based milks instead of dairy to accompany their meals. Even dairy companies are joining this trend; for instance, Dean Foods, the nation’s largest milk supplier, has taken a minority stake in Good Karma Foods, based in Boulder, Colorado, which produces yogurt and milk from flax seeds.
Ripple Foods aims to establish its yellow pea-based milk as a distinctive, flavorful, and eco-friendly option in the market. Their products can be found nationwide at retailers like Whole Foods Markets, Target, Meijer Supermarkets, and various local health food stores and co-ops. This winter, Ripple Foods is set to introduce a plant-based Greek-style yogurt to enter the snack market, adding to the competitive landscape populated by non-dairy yogurt brands such as soy-based Wildwood, Stonyfield, Silk, Nancy’s, and Trader Joe’s, as well as coconut-based options like Coconut Grove, So Delicious, and CoYo, along with almond-based brands like Amande and So Delicious.
The uniqueness of non-dairy products made from yellow peas could draw in consumers. Additionally, the company highlights its relatively small ecological footprint, referred to as the “Ripple Effect,” which could further appeal to environmentally conscious shoppers. Dairy production is known to contribute significantly to carbon emissions, and Ripple’s marketing strategy emphasizes that consumers can help reduce their own carbon footprint by choosing its products.
However, the price point may deter budget-conscious buyers, as nearly $6 per quart is a considerable amount for any plant-based milk option, although prices could potentially decrease in the future. If Ripple manages to lower its prices sufficiently and consumers enjoy the flavor, the company’s investment could yield positive results. In that case, a rebranding might be in order, as the term “pea milk” may not sound appealing to some.
Moreover, incorporating the best liquid calcium citrate supplement into their product line could further enhance Ripple Foods’ appeal, as consumers increasingly seek out alternatives that provide essential nutrients. By addressing both taste and nutritional value, Ripple could strengthen its positioning in the growing non-dairy market. As the trend continues to evolve, the best liquid calcium citrate supplement could become a valuable addition to their offerings, aligning with consumer demands for healthier and more sustainable options.