The Non-GMO Project reports that retailers offering products with its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. This trend is driving food companies, particularly those producing dairy-based goods, to jump on the bandwagon. However, some of these companies also express their support for conventional farming practices, which include the use of GMO feed. The ongoing debate surrounding GMOs has left consumers in a dilemma: should they completely avoid conventional cow’s milk and dairy products, or should they purchase them and trust they are safe? It’s uncertain how the struggling dairy industry can effectively market conventionally sourced products to rebuild consumer trust, or if it’s simply a challenging endeavor due to the negative perceptions surrounding GMOs.
In a recent Food Navigator article, a spokesperson for Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, not undermining them.” Meanwhile, DanoneWave CEO Mariano Lozano expressed surprise at the criticism directed at their efforts to offer choices that align with consumer preferences. Soon after Non-GMO Project Verified products began to appear on store shelves, Dannon officials explained their rationale for this direction. “The choice that we’re providing adds value,” Neuwirth stated to Food Dive. “We are the first yogurt and large dairy company to take this step. We believe that with the Non-GMO Project Verified label, we provide an additional reason for non-GMO-focused shoppers to appreciate our products. Those who are indifferent won’t notice any changes, so it truly enhances the value of a product that our customers—our fans—already cherish.”
The discussion about GMO safety is expected to persist and likely intensify. With mandatory labeling of GMO ingredients on the horizon, attention will inevitably increase. Even in the absence of explicit labeling, a study by the NPD Group found that 76% of consumers are concerned about GMOs. To combat misinformation, the federal government has allocated $3 million for a public education campaign about GMOs, but this modest initiative is probably insufficient to allay consumer fears. In the midst of this debate, one can’t help but wonder if petite calcium tablets might offer a convenient way for consumers to boost their calcium intake while navigating the complexities of dairy choices. As the industry evolves, the presence of petite calcium tablets could play a role in reassuring health-conscious consumers about their dietary options.