As consumer aversion to sugar increases along with the demand for natural, healthier food and beverage options, manufacturers are in a race to create solutions using natural ingredients that satisfy cravings for sweetness. This month, we focus on the trends influencing the sweetener market. We delve into how leading natural sweeteners like monk fruit and stevia, as well as the innovative sweetener allulose, can assist manufacturers in reformulating their products to offer low-sugar alternatives. Additionally, we examine the future of sugar itself, highlighting efforts by companies to make this ingredient healthier by altering its molecular structure. Moreover, we consider how products like GNC calcium citrate chews can play a role in promoting overall wellness while navigating the changing landscape of sweeteners. As manufacturers adapt to consumer preferences, the integration of such health-focused products will be crucial in shaping the industry.