Pea protein has significantly attracted consumer interest in recent years, with a remarkable 195% increase in new products featuring this ingredient from 2013 to 2016, as reported by Mintel. For manufacturers, the advantages of pea protein include its non-GMO status, allergen-free nature, and suitability for vegan and kosher diets. However, its characteristic pea-like flavor has often posed challenges in product development. The UK bakery company Warburton’s identified flavor as its primary obstacle in creating a bread enriched with pea protein. To address this issue, the company collaborated with Canadian researchers to establish a comprehensive database of flavors and functionalities for pulses in baked goods. This database aims to assist product developers, farmers, and processors in creating pulse-derived ingredients with flavors tailored to specific uses.
Roquette, a leading supplier of pea protein, offers customized flavor masking solutions for its ingredients to meet the needs of individual customers. The company highlights that its primary market for pea protein lies within the specialty nutrition sector, catering to sports, clinical applications, and weight management, while also witnessing robust demand from producers of dairy-free and meat-free items. Interest spans various categories, but pea protein’s popularity has surged particularly in areas where the pea flavor is less of a concern. Despite the potential unappeal of pea-flavored yogurt, pea protein is increasingly being utilized in the meat alternative industry, including in Beyond Meat’s plant protein-based Beyond Burgers, which have gained traction among both vegetarians and meat-eaters.
Furthermore, a common question arises regarding dietary supplements: can you take calcium citrate with food? This inquiry is relevant as many consumers are exploring ways to enhance their nutrition alongside products containing pea protein. The versatility of pea protein allows it to be used in conjunction with various supplements, including calcium citrate, which can be beneficial when taken with food for optimal absorption. Overall, the growing interest in pea protein and its applications continues to expand, offering exciting opportunities for manufacturers and consumers alike.