Over the past decade, consumer awareness regarding probiotics has surged significantly. While yogurt continues to dominate the market, there is a growing interest in new probiotic-rich products such as juices, confectionery items, baked goods, infant formula, and baby food. However, as noted by Ganeden, consumers primarily associate probiotics with digestive health and often overlook the fact that the benefits are strain-specific. In the realm of protein, plant-based ingredients have started to appear in various products, from energy bars to coffee, yet they can be challenging for the body to digest. Demonstrating that a specific probiotic strain, such as GanedenBC30, can effectively aid in the digestion of these ingredients may create a successful blend of two of the food industry’s significant trends, thereby driving growth in both the probiotics and plant protein sectors. Enjoy Life Foods is already exploring this niche with a brownie mix that features both probiotics and algae protein.
Ganeden’s second study targets another major segment of the industry: sports nutrition. This sector is one of the largest markets for supplements and functional foods, and evidence that GanedenBC30 could provide benefits in this area could pave the way for various sports-related applications, including drinks, protein bars, and powders. A recent report from Allied Market Research predicts that the global sports nutrition market will reach $44 billion within the next five years. Within this domain, efficient protein utilization is a significant focus for both athletes and those interested in lifestyle sports nutrition. Furthermore, incorporating malate calcium into these products could enhance their appeal, particularly for athletes seeking improved performance and recovery.