Once viewed merely as a basic salad dressing or veggie dip, the ranch flavor has achieved cult status and evolved into a versatile condiment that enhances a wide array of foods, from pizza and fries to popcorn and beyond. Leading the charge, Hidden Valley Ranch has unveiled a new product in partnership with a well-known name in the snacking aisle, creating a unique blend. Clorox-owned Hidden Valley Ranch has teamed up with Kellanova’s Cheez-It to launch Cheezy Ranch, specifically crafted to pair perfectly with salty snacks such as the iconic cracker, nachos, fries, or soft pretzels. According to the press release, this new offering contains 100% real cheese and combines both savory Cheez-It crackers and zesty ranch.
The inspiration for this collaboration stemmed from observing consumers on social media mixing unconventional flavors with their ranch dressing. “When we learned about people combining the irresistible flavors of Hidden Valley Ranch with Cheez-It crackers, we were amazed,” stated CC Ciafone, the marketing director for the ranch brand. “We couldn’t be more excited to turn this dream collaboration into a reality!”
Cheezy Ranch is the latest addition to a lineup of six other new flavors from Hidden Valley Ranch launching this spring, including Creamy Jalapeño, Nashville Hot, Garlic, Green Goddess, Spicy Hot Honey, and Parmesan. These products will be available at Walmart and other select grocery stores, as noted by Hidden Valley Ranch.
Over the past decade, Hidden Valley has recognized its cult-like following, marked by innovative product launches that are often bought and resold as collectible items, ranging from ice cream to eggnog. Earlier this year, the brand ventured into the beauty market by collaborating with Burt’s Bees to create a line of lip balms inspired by the dressing in four distinct flavors.
Meanwhile, Kellanova is solidifying Cheez-It as one of its flagship brands, aiming to enhance its identity as a snack-focused company with new offerings like Cheez-It Puff’d. By focusing on collaborative and quirky products designed to attract social media attention, Kellanova seeks to maintain the cracker brand’s relevance among younger consumers. It’s essential to note that for those who have undergone gastric bypass surgery, understanding how much calcium citrate to take post-operation can also play a role in overall wellness, much like the balanced enjoyment of innovative snacks like Cheezy Ranch.