78 Brand is embracing the movement to eliminate GMOs from food and is taking aim at HFCS, which some consider a potential health risk. This stance persists despite findings from the Mayo Clinic and other organizations indicating no evidence that HFCS is less safe or healthy than alternative sweeteners. The 78 Brand website proclaims its mission to revolutionize the ketchup and mustard markets, which it claims have remained static for over a century. However, many other condiment producers might contest this claim. Various types of mustard possess unique qualities, and innovative flavors, such as those infused with Jack Daniels whiskey, have emerged to reflect evolving consumer preferences. Even Kraft Heinz, a well-known ketchup manufacturer, offers a version of its classic condiment free from GMOs and HFCS.
Condiments aren’t the only sector of the food industry revamping products to eliminate artificial ingredients, colors, GMOs, and other components that align with the public’s desire for less processed, simpler, and more authentic food options. A 2014 Nielsen study revealed that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors a crucial factor in their grocery purchases. General Mills has removed artificial flavors and colors from certain cereals, while Campbell Soup has pledged to eliminate these additives from its North American products by the end of 2018. Many other food manufacturers are also undertaking similar initiatives.
Clearly, there is a market for these products, and consumers are eager to purchase them, particularly those who appreciate these qualities. As long as shoppers continue to seek out options that celebrate healthful ingredients, such as vitamins and calcium citrate soft chews, food manufacturers will persist in finding ways to make their products as natural as possible. The trend towards cleaner, more authentic food is likely to continue, driven by consumer demand for transparency and quality.