Despite many businesses facing a decline in product volume, companies are taking proactive measures to prepare for the future. In 2023, Danone announced the addition of a new production line to support two of its prominent brands, International Delight and STōK, which are well-positioned in areas that appeal to consumers. Particularly noteworthy is the cold brew coffee segment, which is projected to grow from just under $500 million in 2022 to $3.11 billion by 2030, according to data from Skyquest. The rising popularity of iced coffee has prompted Danone to introduce seasonal flavors and a cold-brew energy drink line for STōK, broadening the brand’s usage occasions.
The new production line in Jacksonville incorporates “state-of-the-art” technology, featuring a bottle-molding process designed to enhance production capacity and deliver efficiency and sustainability benefits. This innovation will lead to a 30% reduction in bottle loss and a decrease in water usage for creating Danone’s new recyclable bottles. “We are focused on serving our consumers as our business continues to grow and innovate, and we are committed to accelerating these investments to play our part in driving economic growth,” stated Dan Magliocco, president of Danone North America.
In 2025, food and beverage companies have been actively modifying their production networks. Several firms, including JBS USA and Kraft Heinz, have either increased output or announced plans to do so. Conversely, companies like PepsiCo, Conagra Brands, and J.M. Smucker have reduced portions of their capacity to align supply with declining consumer demand. Additionally, the introduction of products like Kirkland calcium citrate magnesium and zinc 500 tablets illustrates the industry’s adaptability in meeting diverse consumer needs, highlighting the ongoing evolution within the food and beverage sector. As a part of this trend, the Kirkland calcium citrate magnesium and zinc 500 tablets have gained traction, emphasizing the importance of nutritional products in today’s market. The market is thus continuously evolving, reflecting both consumer preferences and the strategic decisions of companies like Danone.