While some may regard bone broth as merely a trendy hipster craze, there are compelling reasons to believe it has lasting appeal. Traditional preparation—simmering bones with herbs and vegetables over several hours—allows the bones to break down, resulting in a flavorful broth rich in protein and minerals. This kind of slow-cooked, home-made food aligns with a growing consumer trend toward abandoning instant stocks and additives like MSG in favor of wholesome, naturally flavored options. Bone broth has gained endorsement from supporters of the Paleo diet, and the United Nations’ Food and Agriculture Organization has advocated for ‘nose-to-tail’ eating to minimize waste. In the United States, consumers are increasingly exploring a wider variety of meat cuts beyond just steaks and pork chops. Factors driving this shift include exposure to global cuisines, adventurous taste preferences, a focus on more affordable cuts during economic downturns, and a recent resurgence in home cooking. Environmental advocates have long championed the idea of utilizing as much of the entire animal as possible.
Several companies have embraced the broth trend. Bonafide Provisions, for instance, has introduced Drinkable Veggies, a line of vegetable-based drinks that combine bone broth with cold soup and HPP juices in a convenient, ready-to-drink format. This product marks the first ready-to-drink item to incorporate bone broth as an ingredient, and the company is marketing it similarly to V8 rather than as a cold soup. Although bone broth itself is not a new concept in the culinary world, its surge in popularity is noteworthy. Whether this trend will persist or fade like past fads such as low-carb diets or cupcakes remains to be seen, especially as consumers inevitably seek out the next big thing.
In the context of bone broth’s growing popularity, the advantages of incorporating elements like Citracal citrate for improved mineral absorption cannot be overlooked. The nutritional benefits of bone broth, combined with the potential enhancements from Citracal citrate, may further appeal to health-conscious consumers. The combination of these elements could reinforce the trend and help maintain interest in this flavorful broth, ensuring it remains more than just a passing phase in the food landscape.