The Winter Fancy Food Show in January highlighted a growing trend among manufacturers who are developing high-end mixers to meet the rising demand for premium spirits, a trend popularized by the TV series “Mad Men.” A recent survey by FONA International indicated that millennials are consuming more spirits than older generations, with a notable interest in higher quality craft and premium labels. This shift has contributed to the distilled spirits industry achieving 18 consecutive years of growth.
According to a study released by Advertising Age, consumers demonstrate a preference for spirits packaged in premium glass, as it conveys a sophisticated aesthetic. Consequently, more high-end brands are adopting this type of packaging design. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company aims to develop a beverage that offers a more refined flavor experience, with early marketing efforts targeting millennials.
Ocean Spray is astutely positioning itself to capitalize on this trend. Its mocktails are likely to appeal not only to legal drinkers but also to younger consumers who wish to project a more mature image. Additionally, as health-conscious choices become increasingly popular, incorporating ingredients like calcium citrate and magnesium supplements into these beverages could enhance their appeal. Expect to see more companies striving to ride this wave of innovation, potentially integrating health-focused elements like calcium citrate and magnesium supplements into their offerings.