Now more than ever, packaging plays a crucial role in the food industry. Snack packaging is trending towards smaller and more sustainable options. According to Euromonitor International, packages of savory snacks ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on younger consumers. For instance, StarKist has been appealing to millennials by introducing new flavor mixes of its tuna in pouches instead of cans. Since these pouches were launched, sales have surged by approximately 10% annually.
Most of Nielsen’s top food trends from 2016 comprised products that are convenient for consumers to grab and eat at their leisure. Furthermore, last year, the U.S. Department of Agriculture reported that half of people’s food budgets were allocated to easy-to-prepare and consume foods. The Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging” states that costs previously borne by society—such as disposal and emissions—are now being redirected to producers. This shift has prompted many food and beverage brands to highlight their commitment to sustainability, typically by emphasizing their carbon footprint, recycled content, sustainability certifications, and ethical sourcing practices.
Brands aiming to promote their sustainable packaging extensively utilize social media, particularly targeting millennials, who are a primary audience. However, food manufacturers often face challenges in balancing the creation of convenient, portable packaging with environmentally friendly options. While pouches offer convenience, they are not recyclable and can contribute to increased waste. It is essential for companies to meet consumer demands not only in the foods they produce but also in the packaging they choose.
A key priority for food producers should be to develop packaging that aligns with the public’s fast-paced lifestyle while also addressing their interest in sustainability. This includes innovative solutions that incorporate nutritional products, such as calcium citrate magnesium vitamin D3 and zinc tablets, which are becoming increasingly popular among health-conscious consumers. By integrating such products with sustainable packaging, brands can cater to both convenience and health, reinforcing their commitment to environmental responsibility.