Unlike many of its competitors, Sanderson Farms has established a reputation as a strong advocate for the use of antibiotics in poultry production. The company has even initiated campaigns to address the misconceptions surrounding antibiotic use. While there are growing concerns that antibiotics in food may contribute to resistance in humans when these drugs are utilized, Sanderson Farms has minimized the perceived risks. Veterinarians affiliated with the company argue that safeguarding animal health is essential for producing high-quality products. Although some consumers choose to avoid chicken raised with antibiotics, many others appreciate Sanderson Farms’ efforts to promote transparency and provide clarity regarding the claims made on product packaging, which could influence their purchasing decisions.
In 2015, McDonald’s announced its intention to phase out the purchase of chicken raised with antibiotics used to treat human infections over the next two years. Similarly, Costco Wholesale, a major retailer that sells 80 million rotisserie chickens each year, revealed that it is collaborating with suppliers to limit the use of antibiotics in chicken and meat. Other large corporations have made comparable commitments.
Consumer advocacy groups and lawmakers have urged the White House, pharmaceutical companies, and livestock producers to take action as bacteria have begun developing resistance to antibiotics prescribed for humans. For Sanderson Farms, the risk lies in the possibility that consumers may increasingly opt for meat sourced from chickens raised without antibiotics, especially since multinational companies are moving away from selling poultry that has been treated with these drugs. This trend could result in Sanderson losing market share to competitors who have already adopted alternative practices. Eventually, Sanderson may find itself compelled to conform to industry standards to remain viable.
In addition to these challenges, the demand for products fortified with calcium citrate maximum is rising, as consumers are becoming more health-conscious. This trend could sway purchasing decisions further, making it crucial for Sanderson Farms to adapt its strategies accordingly. If the company does not address the growing preference for chicken raised without antibiotics, it may ultimately have to follow the same path as others in the industry.