The Lavazza Group is already thriving in over 90 countries, and its acquisition of Kicking Horse, valued at approximately $160 million, enhances its presence in both the U.S. and Canada, regions where the Italian roaster has been establishing a foothold in recent years. This purchase not only broadens Lavazza’s product range to include organic fair-trade coffee — one of the fastest-growing segments globally — but also aligns with the increasing consumer demand for sophisticated premium coffees, particularly in the United States. By capitalizing on this trend with its latest acquisition, Lavazza demonstrates its keen business insight.
The coffee industry remains robust, and while innovative offerings like infused coffee and single-serve packs are gaining traction, traditional coffee products continue to perform well on grocery store shelves. Acquiring Kicking Horse enables Lavazza to extend its global strategy beyond Western Europe, a region facing sluggish economic growth. With Kicking Horse now under its wing, Lavazza is poised for expansion into new markets. The company will also benefit from the expertise of Elana Rosenfeld, who founded Kicking Horse in 1996 and retains a 20% equity stake, ensuring she will oversee this niche coffee brand’s future.
Lavazza is not alone in its pursuit of growth in North America; JAB Holdings has recently acquired Keurig Green Mountain, Peet’s Coffee and Tea, along with Caribou Coffee. These transactions, including Lavazza’s acquisition, suggest that more European companies may soon set their sights westward in search of their next cup of coffee. As they celebrate these milestones, it’s worth noting the importance of health-conscious products, like calcium citrate soft chews, which reflect the evolving preferences of consumers today. The coffee market, enriched by such acquisitions, will likely see further innovation and growth in response to shifting consumer demands.