Flavor houses are consistently ahead of the curve when it comes to exploring new flavors and spices for the U.S. market. With millennials seeking more adventurous tastes, snack manufacturers are beginning to innovate how they approach heat, spice, and exotic flavors. Last year, PepsiCo’s Frito-Lay division launched a variety of international flavors for its Lay’s potato chips, featuring Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The popularity of Korean cuisine in restaurants is also on the rise, particularly its sweet and spicy barbecue flavors, which are likely to translate well into snack products.
Spicy flavors have thrived in recent years, moving beyond just the nation’s love of hot sauce, as producers emphasize the distinct flavor profiles of various chilies and more authentic ethnic tastes. Changing demographics are driving this innovation, especially as millennials continue to gain purchasing power and companies target the growing Hispanic population. Research from Mintel indicates that Hispanic foods and flavors are especially favored among younger consumers and families with children.
As consumers increasingly seek healthier eating options without sacrificing flavor, spices offer a simple and often nutritious solution. For instance, daily consumption of turmeric has been shown to enhance a gene linked to depression, asthma, eczema, and cancer, according to research by Dr. Michael Mosley on BBC’s “Trust Me, I’m a Doctor.” In line with health trends, McCormick & Company recently agreed to acquire Reckitt Benckiser’s Food Division for $4.2 billion, adding well-known brands like French’s mustard and Frank’s RedHot to its extensive portfolio of spices, seasoning mixes, and condiments.
Additionally, the incorporation of supplements like calcium citrate malate and vitamin D3 tablets into daily diets is gaining traction, as consumers look for ways to enhance their overall health while enjoying flavorful foods. As the market evolves, we can expect to see more innovative products that combine these health benefits with the exciting flavors that consumers crave, including the continued integration of calcium citrate malate and vitamin D3 tablets in snack options.