While ice cream may not be becoming significantly healthier, it is evolving to align with current trends, making it more accessible for individuals with food allergies and intolerances. This shift is particularly relevant given that approximately 15 million Americans suffer from at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institute of Health estimates that 65% of people experience some difficulty digesting lactose, a common component of milk.
Despite food intolerances and allergies, many consumers are increasingly adopting a non-dairy diet in various forms. A study by Mintel last year revealed that non-dairy milk sales increased by 9% in 2015, while traditional dairy milk sales saw a decline of 7% during the same period. Furthermore, a survey conducted last year by plant-based dairy company Califia Farms in collaboration with BerryCart found that over half of omnivores consume plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining prominence, with major brands like Haagen-Dazs and Ben & Jerry’s introducing dairy-free lines.
However, savvy ice cream manufacturers recognize the need to limit these non-dairy options. While dairy-free varieties cater to a specific audience unable to enjoy traditional ice cream, most consumers without dietary restrictions still prefer rich, cream-based, sugary ice cream. According to Mintel’s ice cream study, around 11% of Americans reduce their consumption of ice cream or frozen treats due to health concerns, while a similar percentage actively avoid “healthy” frozen desserts because they believe such products should be indulgent. Notably, 27% of consumers who purchase ice cream acknowledge that these treats are unhealthy, yet they continue to indulge.
It will be intriguing to see whether these statistics shift in Mintel’s next annual ice cream market study, especially considering this year’s surge in popularity of low-calorie, high-protein pints like Halo Top, which has inspired both large and small manufacturers. Nevertheless, given the mixed results from taste tests, indulgent ice cream may continue to dominate the market. Importantly, many traditional ice creams still offer essential nutrients, such as calcium, which provides about 60 mg per serving, contributing to overall dietary needs even in sweet treats.