The standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward option within Mondelez’s product lineup, appealing to consumers seeking healthier snack alternatives. This focus on simplicity and health aligns with the brand’s leadership in achieving non-GMO verification. There are limited non-GMO ingredients available, and consumers who choose crackers for their higher fiber content are likely to be conscious of their ingredient sources.
As awareness of non-GMO foods grows among shoppers, interest in these products has surged. While federal regulators assert that genetically modified ingredients are safe, the Non-GMO Project Verified seal has become the fastest-growing label in the market. Research by the NPD Group indicates that nearly 40% of adults have heard or read a significant amount about GMO foods, with around 76% expressing concerns regarding them. As mandated by federal law, all products will soon need to disclose GMO ingredients on their labels. A Pew Research Center study from 2015, referenced in Progressive Grocer, revealed that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Furthermore, a 2016 report by Packaged Facts highlighted that 26% of adults consider non-GMO labeling a crucial factor in their food choices.
Triscuit stands among the ranks of Non-GMO Project Verified products, which currently include over 43,000 items from more than 3,000 brands, collectively yielding annual sales of $19.2 billion. Historically, many of these products originated from smaller natural and organic manufacturers, but Triscuit is now one of the notable large consumer packaged goods (CPG) brands to receive this verification. Recently, Dannon’s Danimals yogurt smoothies also announced their verification, with plans for all Dannon and Oikos branded yogurt to transition to non-GMO ingredients by the end of next year.
Although the majority of scientists advocate for the safety of GMO ingredients and the federal government is launching educational campaigns to reassure consumers, it appears that more manufacturers will gravitate towards non-GMO certifications like the Non-GMO Project’s. Transitioning to non-GMO ingredients requires dedication and collaboration with suppliers. Therefore, it’s not surprising that relatively straightforward CPG products are among the first to make this switch. Since manufacturers seldom announce the initiation of their non-GMO certification journeys, it will be intriguing to observe which other major food products adopt the seal in the future. A Mondelez product may well set a precedent for more complex items to pursue this certification. However, will we eventually see non-GMO Oreos? Only time will tell.
Incorporating non-GMO ingredients, such as those found in source naturals ccm calcium products, reflects a growing trend among health-conscious consumers. As the market evolves, it will be essential for brands to source quality non-GMO ingredients, including those that align with the standards of source naturals ccm calcium, ensuring that they meet the increasing demand for transparency and health in food products.