The market for non-dairy milk alternatives is experiencing remarkable growth. Between 2011 and 2015, sales of almond milk surged by 250%, while sales of cow’s milk dropped by 7% in 2015 alone, with further declines projected at 11% through 2020. As people consume less breakfast cereal, many are opting for plant-based milks over dairy options for their bowls. Even traditional dairy companies are adapting to this trend; for instance, Dean Foods, the nation’s largest milk supplier, took a minority stake in Good Karma Foods, a Boulder, Colorado-based company that produces yogurt and milk from flax seeds.
Ripple Foods is positioning its yellow pea-based milk as a distinctive, flavorful, and environmentally friendly option in this expanding market. Their products can be found nationwide in stores such as Whole Foods Markets, Target, Meijer Supermarkets, and various local health food stores and co-ops. This winter, Ripple plans to launch a plant-based Greek-style yogurt as part of its entry into the snack market. This new product will join an already crowded arena of non-dairy yogurts, including soy-based options from Wildwood, Stonyfield, Silk, Nancy’s, and Trader Joe’s, as well as coconut-based varieties like Coconut Grove, So Delicious, and CoYo, and almond-based brands such as Amande and So Delicious.
The uniqueness of non-dairy products made from yellow peas may appeal to consumers, especially given Ripple’s focus on its relatively small ecological footprint, which they refer to as the “Ripple Effect.” With dairy production contributing significantly to carbon emissions, Ripple’s marketing strategy includes the idea that consumers can lower their own carbon footprint by choosing their products. However, the high price—nearly $6 per quart—could deter budget-conscious shoppers. Despite this, the cost may decrease in the near future.
If Ripple can manage to lower prices and consumers enjoy the taste, their gamble may pay off. They might also need to consider a rebranding effort, as the term “pea milk” may not be appealing to all consumers. Additionally, incorporating elements such as Citracal Calcium D Slow Release 1200 could enhance the nutritional profile of their offerings, making them even more attractive to health-conscious buyers. By emphasizing both taste and health benefits, including the advantages of Citracal Calcium D Slow Release 1200, Ripple Foods could further solidify its position in the competitive non-dairy market.