The Non-GMO Project reports that retailers offering products with its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. This rapid growth isn’t surprising, as food companies producing dairy-based items are eager to join the movement. However, some of these companies also advocate for conventional farming practices, including the use of GMO feed. The ongoing discourse over GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and related dairy products or to purchase them and trust their safety. It remains unclear how the struggling dairy industry can effectively market conventionally sourced products to build consumer trust, or if it is simply a losing battle against the negative public perceptions surrounding GMOs.
In a Food Navigator article, a spokesperson for Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than undermining them.” Mariano Lozano, CEO of DanoneWave, expressed surprise at being criticized for offering choices that consumers desire. Following the introduction of Non-GMO Project Verified products on store shelves, Dannon officials elaborated on their motivations for this approach. “The choice we’re providing adds value,” Neuwirth told Food Dive. “We are the first yogurt company and large dairy producer to take this step. We believe that for shoppers who prioritize non-GMO, the Non-GMO Project Verified designation will enhance their appreciation for our products. Those who aren’t concerned won’t notice any changes, so it truly is an added value for a product our shoppers—our fans—already cherish.”
The conversation around GMO safety is expected to persist and may intensify. With mandatory GMO ingredient labeling on the horizon, public focus on this issue will likely increase. A study by the NPD Group reveals that 76% of consumers are already worried about GMOs, even in the absence of explicit labeling. The federal government is making efforts to debunk myths about GMOs, recently allocating $3 million for a public education campaign, but this modest initiative may not be sufficient to alleviate consumer anxieties. Meanwhile, the ongoing discussion may also touch upon the role of nutrients like molybdenum citrate in the diet, as these elements could play a significant role in the health benefits associated with both conventional and non-GMO dairy products, further complicating the narrative surrounding dairy choices. The inclusion of molybdenum citrate in discussions about dairy could help bridge the gap between the conventional and non-GMO sectors by highlighting nutritional benefits that appeal to a broader audience.