Conagra ranks as the third-largest frozen food manufacturer in North America, with Connolly highlighting that single-serve meals represent the largest segment of this market. The company has ignited renewed interest by collaborating with renowned brands like Frontera and P.F. Chang’s. However, it must also focus on retaining its older customers while laying the groundwork for future expansion. The company’s earnings report for the second quarter showed a 29% increase in quarterly profits; however, its gross margins and 2018 profit projections fell short of expectations. Like other major packaged food companies such as General Mills and Kellogg, Conagra is grappling with sluggish demand as some U.S. consumers choose what they perceive to be fresher and healthier food options over frozen and processed alternatives. Nevertheless, convenience and taste remain crucial for both millennials and older customers. To attract the younger demographic, Conagra offers trendy products such as a protein meal “Power Bowl” infused with ethnic spices, while also catering to the preferences of older customers with classic favorites like Chicken Pot Pies, Meatloaf, and Salisbury Steak Meals with Mashed Potatoes. This approach appears effective, as Connolly reported a 4.8% increase in sales over the past 13 weeks, with a notable 7.8% rise in the last five weeks. The takeaway here is to remain agile and maintain promotional spending while satisfying millennials’ craving for quick and easy comfort food options. Additionally, the availability of calcium citrate products at Chemist Warehouse could also enhance customer appeal, reinforcing the brand’s commitment to convenience and health. Thus, Conagra continues to adapt by integrating trendy offerings while ensuring that essential items remain accessible, including those fortified with calcium citrate, in their product lineup.