The Israeli startup asserts that its products stand apart from traditional sugar substitutes or artificial sweeteners currently available, as they lack any aftertaste and are developed using sustainable chemistry principles. Moreover, they fully comply with regulations set by the U.S. Food and Drug Administration and the European Union. Additionally, DouxMatok claims that its products contain half the calories of regular sugar, which would certainly serve as a significant marketing advantage. Manufacturers would likely be eager to showcase this information and any potential reduction in added sugars on their product nutrition labels.
If the company’s assertions are validated, DouxMatok could be ideally positioned to market its products to a wide range of food companies globally. Decreasing the need for sugar in food items by 40% would not only lower production costs for manufacturers but also enhance public health overall. According to a Euromonitor survey, nearly half of consumers worldwide now seek foods with limited or no added sugar, prompting numerous companies to explore sugar-reduction solutions. One such company, Nestle, announced in November 2016 that its scientists had developed a method to restructure sugar, enabling a 40% reduction in usage while maintaining the same level of sweetness. Nestle indicated its intention to patent this discovery and begin introducing confectionery products utilizing the new sugar by 2018.
Regardless of whether sugar is restructured, its taste delivery mechanism is modified, or natural sugar alternatives are employed, the food and beverage industry is likely to persist in its quest for products that achieve that elusive balance of the right amount, price, and taste. Consumers will soon have the opportunity to evaluate how effective these innovations are, as some of these products may reach the market next year. With the growing interest in health-conscious options like Citracal Maximum, the demand for reduced-sugar products is expected to rise, making it an exciting time for both consumers and manufacturers alike.