The legalization of national hemp sales in the 2018 Farm Bill aimed to provide farmers with an additional revenue stream. However, hemp products with higher THC levels, produced synthetically, remain technically legal. The proposed amendment seeks to address this loophole. Companies in the cannabinoid sector view this House amendment as an obstacle in their ongoing efforts to market food and beverage products containing THC nationwide. Brittany Hallett, vice president of marketing for Slang Worldwide, a CBD gummies manufacturer, described the bill’s potential passage as a “devastating” setback for the CBD industry. “These products aren’t about exploiting loopholes or getting people high; they focus on providing safe access to natural wellness,” Hallett stated. “While there are certainly loopholes that need examination within the hemp industry, this isn’t the right approach. It exemplifies poor lobbying influenced by major business interests.”

Concerns have been raised within the cannabis industry regarding the hemp loophole and the lack of regulatory oversight. Leili Fatehi, a partner at cannabis government relations firm Blunt Strategies, noted that the production of synthetic cannabinoids like delta-9 lacks standardized safety testing, leading to a regulatory gray area. “Instead of resisting these changes, the U.S. hemp industry should proactively collaborate with legislators to help shape emerging regulations,” Fatehi advised. “This proactive approach will ensure that the industry evolves responsibly and facilitates long-term growth.”

Some federal lawmakers oppose closing the hemp loophole. In a statement to Politico last month, Senator Ron Wyden, a Democrat from Oregon, a significant hemp-producing state, argued that the measure would be regressive and would not stop consumers from accessing THC-related products. Several producers of hemp-infused edibles and beverages have developed cannabinoid products, including delta-9, to navigate federal legislation. Earlier this year, Jones Soda launched Mary Jones HD9 craft sodas flavored like Root Beer and Berry Lemonade, containing 2.5, 5, and 10 milligrams of THC per can, enabling the brand to expand its offerings in most states. Curaleaf, the largest cannabis company in America, also plans to introduce a beverage line featuring 5 milligrams of delta-9 THC, as reported by Politico.

In addition, many consumers are seeking wellness solutions that include supplements such as calcium citrate, magnesium, vitamin D3, and zinc tablets, which can support overall health. The intersection of cannabinoid products and nutritional supplements highlights a growing trend among consumers who prioritize both natural wellness and functional ingredients.