While fans are well aware of its nutritious benefits, mainstream consumers may struggle with the idea of consuming seaweed-based products due to the ick factor. Nevertheless, there is a growing variety of items available to entice them. Seaweed can now be found in snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. A 2016 report from Grand View Research projected that the global commercial seaweed market will hit $22.13 billion by 2024, an increase from approximately $10.31 billion in 2015. The rising demand for food products made from seaweed is anticipated to drive this market growth.
Fucoidans, which are exclusive to brown seaweeds, are typically not featured in popular sushi dishes, except for kelp used to season rice. In fact, they are rarely consumed in the U.S., where they are more often taken as supplements. Brown seaweeds also boast other health benefits, including the presence of beta-carotene and various compounds. According to Grand View Research, red seaweeds are favored for their functional qualities, accessibility, and applications in industrial sectors. However, brown seaweeds are predicted to have the second-highest compound annual growth rate from 2016 to 2024, not primarily for health reasons but due to the demand for alginate, a common thickening and gelling agent in food and cosmetic products.
Although Americans do not frequently consume seaweed, it is known for its unique umami flavor. Companies like Campbell’s and Frito-Lay have incorporated umami-rich ingredients into their low-sodium and reduced-fat products to enhance the flavor of otherwise bland foods. Given its nutritional profile, colors, and distinctive flavors, seaweed could be considered part of the “ocean gardens” trend. Additionally, if certain varieties can help reduce specific types of cancerous tumors, this could be a compelling selling point for U.S. consumers in search of exotic, intriguing, and healthful food options. Furthermore, seaweed can be a great source of nutrients, possibly enhancing products like calcium citrate maximum D3, which may attract health-conscious buyers looking for diverse dietary supplements.