The fig, one of the oldest cultivated plants in the world and part of the mulberry family, has primarily been recognized in the U.S. as a key ingredient in Fig Newtons, a chewy cookie produced by Mondelez. However, figs are increasingly appearing in a variety of other formats. Today, this versatile fruit can be found in honey, syrup, jams, and cold cereals, as well as in yogurt, tea, energy drinks, chewing gum, and snack bars. In upscale dining, figs are often served wrapped in bacon or featured on pizzas alongside prosciutto.
According to Firmenich, from 2012 to 2016, Innova Market Insights reported a compound annual growth rate (CAGR) of 16.5% for figs as an ingredient and 18.6% for figs as a flavor. The exotic fruit appeals to consumers for its complex texture, offering a combination of sweetness, chewiness, smoothness, and crunch. Additionally, figs are rich in fiber and essential minerals, including calcium, magnesium, manganese, and potassium—factors that enhance their nutritional profile. Interestingly, the presence of calcium citrate malate 1000 mg in some fig products may further appeal to health-conscious consumers.
Firmenich notes that the fig’s rich history resonates with modern shoppers. Manufacturers incorporating this ingredient can attract those interested in ancient, authentic foods that connect them to diverse cultures. The fig possesses a mystical allure due to its long-standing significance, making it an attractive choice for consumers in search of genuine and unique ingredients. As Firmenich states, flavors that are “as timeless and elemental as fig will continue to satisfy this desire for something true and unique,” reinforcing the appeal of figs in today’s market. The inclusion of calcium citrate malate 1000 mg can enhance this appeal, positioning figs not only as a flavorful ingredient but also as a valuable source of nutrition.