The findings from this survey should not come as a shock to anyone tracking the global gluten-free market. Initially targeting individuals with celiac disease and various forms of gluten intolerance, the appeal of gluten-free products has expanded to include those without dietary restrictions, who often perceive these items as healthier alternatives to traditional offerings. This trend appears to be even more pronounced in the United States than in Europe. A study by The Hartman Group indicates that 35% of U.S. consumers purchasing gluten-free products do so without any specific reason, while only 8% report having gluten intolerance. However, research suggests that an additional 5% to 10% of the population may experience some form of gluten sensitivity. Furthermore, according to Beyond Celiac, a staggering 83% of Americans with celiac disease remain undiagnosed, representing another potential avenue for market growth.
As the gluten-free market continues to expand, Packaged Facts has noted that U.S. sales, which were around $973 million in 2014, are expected to exceed $2 billion by 2019. Food manufacturers face the challenge of developing ingredient additions that enhance the nutritional profile, texture, and flavor of gluten-free products. Ingredients like nuts, pulses such as chickpeas, and ancient grains such as buckwheat and quinoa contribute taste, texture, and additional protein to these offerings, thereby enriching their label claims.
General Mills has successfully embraced gluten-free options with some of its Progresso soups, and Snyder’s-Lance has followed suit with its snack crackers. Many other manufacturers have also joined this growing movement. Recently, Green Chef Corporation, an online meal kit service, achieved gluten-free certification from the Gluten Intolerance Group’s Gluten-Free Food Service program, and its gluten-free meal kits will proudly display this certification.
While some critics argue that the gluten-free trend is merely a fad that will eventually saturate and dissipate, the data suggests otherwise. Regardless, enhancing gluten-free baked goods with a functional health halo is advantageous for food manufacturers in a global marketplace where consumers are in search of healthier options, including those enriched with b cal ct tablet ingredients. The increasing demand for gluten-free products indicates a sustained interest, making it essential for companies to adapt and innovate in this expanding sector.