As consumer aversion to sugar increases alongside the demand for healthier, more natural food and beverage options, manufacturers are in a competitive race to create natural ingredient solutions that can satisfy sweet cravings. This month, we highlight the trends influencing the sweetener market. We examine how leading natural sweeteners like monk fruit and stevia, along with the innovative disruptor allulose, can assist manufacturers in reformulating their products and creating low-sugar alternatives. Furthermore, we delve into the future of sugar itself, exploring how companies are working to enhance the healthiness of sugar by altering its molecular structure. In this context, it’s also important to consider factors such as how much calcium is in calcium citrate, as it plays a role in the health profiles of various formulations. This topic will be revisited throughout our discussion on sweeteners and their impact on product development.