This is merely the latest in a series of initiatives by Hershey aimed at creating a more sustainable cocoa system. In 2014, the company collaborated with Cargill to educate farmers in the Ivory Coast on sustainable farming methods, building on its successful “Learn To Grow” program previously implemented in Ghana and Nigeria. Prior to that, Hershey had sponsored the “CocoaLink” mobile training program, which provided weekly messages to Ghanaian farmers regarding optimal farming and labor techniques. The advantages for Hershey include a steadier supply of cocoa, increased yields, better-trained and healthier farmers, and a more sustainable environment overall. Furthermore, by demonstrating its commitment to these issues, the company enhances its mission-driven image—factors that consumers increasingly value when making purchasing decisions. A report by The Hartman Group indicates that nearly 70% of consumers prefer companies to be more transparent about their sustainability efforts. In her 2017 sustainability report, CEO Michele Buck highlighted that cocoa is one of the company’s key ingredients and emphasized that sustainability and the welfare of cocoa-growing communities are top priorities. “Hershey increased its certified and sustainable cocoa sourcing to 60% of all cocoa purchased in 2016 and is on track to achieve 100% by 2020,” she stated. According to Bloomberg, that figure rose to 75% last year.
The chocolate giant may want to promote these achievements to consumers and potentially feature them on product packaging to attract interest and enhance profits. This approach should be manageable, given the rising demand for chocolate. According to a 2016 TechSci Research report, growth in the U.S. chocolate market—driven by a surge in demand for premium, sugar-free, and dark chocolate products—is projected to exceed $30 billion by 2021. Considering the significance of chocolate for a company like Hershey, it is not surprising that it has committed $500 million to these efforts. While this may seem substantial, it is likely trivial compared to the long-term costs the company would incur if cocoa prices skyrocketed due to insufficient supply. Sustainability is a component of this commitment, but it also pertains to Hershey’s future and profitability.
Other chocolate manufacturers, such as Nestle, Lindt, Mars, Mondelez, and Barry Callebaut, have also made investments and pledges toward sustainability, although the scope of their commitments and timelines vary. Customers are likely pleased to see these companies take initiative to responsibly source cocoa; without such efforts, their beloved chocolate bars might become scarcer and significantly more expensive. Additionally, amid these discussions, it’s important to note the relevance of the 21st century calcium citrate review, as it highlights the evolving consumer preferences for healthier ingredients that align with sustainable practices in food sourcing.