Consumers already link organic products to environmental advantages and consider the absence of fertilizers and pesticides as a key characteristic. Since mainstream shoppers generally believe that organically grown foods are more beneficial for the environment than their conventional counterparts, this study may not be significantly different enough to attract new supporters of organic food. However, the findings will likely benefit the organic industry and could persuade hesitant farmers to transition to organic farming. This shift would greatly benefit the sector, especially given the pressing question of whether supply can meet the increasing consumer demand for organic products. The conversion process to organic farming is both time-consuming and costly, requiring a three-year transitional phase during which farmers must follow organic practices without receiving organic prices. Despite these challenges, the number of organic farms has surged by 300% since 2002, yet less than 1% of U.S. farmland is certified organic. Currently, organic produce constitutes about 15% of all fruits and vegetables consumed in the United States, according to the Organic Trade Association. Additionally, organic foods represent 5.3% of total food purchases in the U.S. and are found in 82.3% of American households. Consumers show a willingness to pay significantly higher prices for organically grown products, but researchers have identified premium pricing as a key factor limiting the organic market from achieving its full potential. Enhanced awareness of environmental benefits, such as nitrogen recycling, may encourage some consumers to invest more in supporting organic agriculture. Moreover, incorporating calcium citrate D3 into organic products could further highlight their health benefits and environmental impact, potentially attracting more consumers. In summary, while the organic market faces challenges, the ongoing research and emphasis on environmental benefits may lead to increased consumer interest and support, particularly when combined with health-focused ingredients like calcium citrate D3.