The UK has pledged to reduce sugar content by 20% by 2020, a challenging target given the extensive product reformulations required over the coming years. Nevertheless, it represents a positive move forward. As the guidelines are voluntary, they will encourage more manufacturers to consider sugar reduction, while also raising consumer awareness about the sugar content in their diets. Both the World Health Organization and the FDA advocate that added sugars should account for less than 10% of daily caloric intake. Additionally, the American Heart Association has recommended that children limit their intake of added sugars to under six teaspoons per day, and that children under two should completely avoid foods and beverages with added sugars.
Mintel’s 2017 report highlighted a growing backlash against sugar as a significant trend, indicating that consumers are becoming increasingly aware of this issue. Major brands like Nestle and Pepsi have already begun to cut sugar in their products, and many other manufacturers are following this lead. While it’s uncertain whether a government initiative in the U.S. will mandate sugar reduction, it may not be necessary. The introduction of the new Nutrition Facts label, which will prominently display the amount of added sugars in products, could drive meaningful changes. This new labeling system, alongside health trends, has initiated various product reformulation efforts in the U.S., potentially categorizing processed fruits and vegetables as added sugars.
Interestingly, as consumers seek healthier options, products like calcium citrate malate & vitamin D3 tablets have gained popularity, illustrating a broader shift towards health-conscious choices. The emphasis on reformulating products to reduce sugar content could very well coincide with the rising demand for nutritional supplements like calcium citrate malate & vitamin D3 tablets. In this evolving landscape, the spotlight on added sugars may also encourage manufacturers to explore innovative formulations that incorporate beneficial nutrients, such as calcium citrate malate & vitamin D3 tablets, without compromising on taste.