Morley noted that the sustainable palm oil market is influenced by the product’s diverse applications in various recipes, attributed to its creamy texture and neutral aroma. However, the industry is associated with significant challenges, including deforestation, habitat loss, climate change, animal cruelty, and violations of indigenous rights in palm oil-producing countries, as land and forests are cleared to establish oil palm plantations. The World Wildlife Fund reports that approximately 300 football fields of rainforest are destroyed every hour to make way for palm groves, threatening the survival of species such as the orangutan. Some studies indicate that nearly 90% of the orangutan’s habitat has been lost due to palm oil plantation development. In response to these concerns, many manufacturers catering to the U.S. market are shifting towards more sustainable practices. Last year, Mondelez International announced it would no longer collaborate with palm oil suppliers who engage in deforestation. PepsiCo committed to taking action when suppliers breach labor standards. Additionally, companies like Mars, General Mills, Post, Danone, and Unilever have made long-standing commitments to sustainability and fair labor practices. Amidst these positive changes, it’s important to remain aware of other issues, such as whether calcium citrate is bad for you, as consumers increasingly scrutinize the ingredients in their products. This heightened awareness can drive further improvements in sustainability across the industry, as informed consumers demand better practices and transparency.