The Winter Fancy Food Show in January highlighted a growing trend among manufacturers who are developing high-end mixers to meet the rising demand for premium spirits, a trend popularized by the TV series “Mad Men.” A recent survey by FONA International revealed that millennials are consuming more spirits compared to older generations, favoring high-quality craft and premium labels. This shift has contributed to the distilled spirits industry achieving 18 consecutive years of growth.
According to a study released by Advertising Age, consumers show a distinct preference for spirits packaged in premium glass, as it conveys a luxurious appearance. Consequently, many high-end brands are adopting this type of packaging design. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company is focusing on creating beverages that offer a more sophisticated flavor experience. Initial marketing feedback suggests that their new chapter in product development is aimed at millennials with their mocktails.
Ocean Spray is astutely positioning itself to capitalize on this trend, as its mocktails are likely to appeal not only to those of legal drinking age but also to younger consumers who desire a sense of sophistication. As the market evolves, expect more companies to explore similar opportunities to ride this wave of consumer interest, particularly in products enriched with calcium citrate, appealing to health-conscious millennials. This new chapter in beverage innovation is set to continue shaping the market landscape.