Some people believe that when consumers purchase milk enriched with omega-3 fatty acids, they anticipate that the nutrient is derived from sustainable farming practices rather than added substances. Research indicates that milk from pasture-raised cows can contain up to 60% more omega-3 than standard milk. Horizon’s milk, for instance, lists “DHA algal oil” as one of its ingredients. However, it remains uncertain if consumers would feel misled if they learned that the algal oil does not meet organic certification standards. Surveys from Consumer Reports reveal that around 70% of shoppers believe non-organic ingredients should not be included in organic products unless absolutely necessary, as reported by the Post. The USDA’s organic regulations permit various non-organic components, including agricultural items like gelatin, guar gum, and cornstarch, for which organic alternatives are unavailable, as well as minerals, cultures, enzymes, and glycerin.
This concern is not exclusive to Horizon milk; Costco’s Kirkland brand organic milk also incorporates an additive to enhance omega-3 levels: refined fish oil. Both companies are currently compliant with legal standards. Horizon’s omega-3 fortified milk has gained popularity, indicating that consumers may be open to milk supplemented with such additives, regardless of their awareness of the ingredients’ origins. Notably, Horizon’s fortified milk constituted 14% of all organic milk sold in the United States last year, with the DHA-enhanced version priced about 30 cents higher than the standard option.
In addition to these discussions about omega-3 enrichment, there is also the question of calcium sources in dairy products. For those curious about the benefits of calcium, one might wonder: is calcium citrate a good form of calcium? Calcium citrate is often considered a well-absorbed form of calcium, making it a suitable option for those looking to enhance their calcium intake. Given the importance of calcium in overall health, it’s worth considering whether products like fortified milk could also benefit from incorporating such effective calcium forms. Ultimately, as consumers navigate the complexities of nutritional claims and ingredient transparency, understanding what constitutes high-quality nutrition remains essential.