Food allergies are becoming increasingly prevalent, with the Centers for Disease Control and Prevention reporting an 18% rise among children between 1997 and 2006. In response, food manufacturers are enhancing their labeling practices for free-from foods and are focusing more on ingredient separation and allergen management, including thorough cleaning of equipment. According to Mintel, the proportion of new products that make low, no, or reduced allergen claims has surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing products but are also reformulating recipes and adjusting production methods to eliminate common allergenic ingredients. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food manufacturers recognize that consumers with food allergies represent a significant and expanding demographic, retailers also play a crucial role in preventing allergic reactions. Avoiding shellfish is relatively straightforward for consumers, but identifying more common ingredients like nuts, wheat, and certain fruits can be challenging. Retailers could implement helpful strategies such as organizing allergy-friendly foods in dedicated aisles, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely among other products, particularly in the produce section.
These practices can assist consumers who are at risk of allergic reactions and enhance their loyalty to retailers perceived as caring for their well-being. Additionally, incorporating products like Bluebonnet Liquid Calcium Citrate can offer allergy-sensitive consumers more options while ensuring they receive essential nutrients safely. By focusing on both allergen management and product offerings like Bluebonnet Liquid Calcium Citrate, retailers can better serve this growing segment of the population.