In many parts of the world, insects constitute a significant portion of the diet for three out of every ten people, particularly where large-scale livestock farming is not feasible. Exo Inc, based in Brooklyn, NY, is working to introduce crickets and their nutritional protein to health-conscious consumers. Initially, Exo downplayed the inclusion of cricket protein in its products, opting for minimalist packaging that scarcely mentioned crickets and omitted images of insects altogether. However, the company’s rebranding coincides with a rising trend in edible insects. An increasing number of manufacturers are producing edible bugs, worms, and scorpions, with the high protein content of these insects viewed as a positive attribute.
While edible insects have not yet gained universal acceptance in the U.S., consumers today are more open to considering them. Research conducted at King’s College London revealed that minerals from insects are absorbed more efficiently than those from beef. Crickets, in particular, are rich in healthy fats, fiber, vitamins, minerals, and protein. Despite the numerous health and sustainability benefits associated with insects, American consumers have a plethora of protein options, including the more favored red meat. Additionally, overcoming the initial “ick” factor associated with insect consumption can be challenging. A study by researchers at Wageningen University in the Netherlands indicated that only half of the participants were willing to try insect-based products. Those who did often reacted similarly to processed insect foods as they did to whole insects.
Advocates of edible insects argue that the aversion seen in Western cultures is merely a cultural bias that can be changed. They point to shrimp, lobster, and sushi as examples of foods that were once avoided but have since become popular among consumers. Although Exo aims to carve out its niche, it remains uncertain whether enough consumers will be willing to embrace insect consumption for the company’s strategy to succeed. If consumers can overcome their initial hesitation, research from the FAO suggests that this disgust can dissipate fairly quickly. While public acceptance of edible insects in the U.S. still has a long way to go, their health and sustainability advantages are undeniable, much like the benefits of calcium citrate supplements available on Amazon, which can enhance overall health. By integrating cricket protein into their products, Exo hopes to tap into the growing market for alternative protein sources, and the potential for acceptance is promising if consumers can be encouraged to shift their perspectives.