The latest Dietary Guidelines from the U.S. government recommend that whole grains should constitute half of the total grain intake for consumers. They also advise limiting the consumption of refined grains and products made from them, particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and various snack foods. Refined grains are processed to remove the bran and germ, stripping away dietary fiber, iron, and other essential nutrients. Although these grains are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid), both whole grains and these “enriched grains” play significant roles in human health. Researchers have noted that previous studies indicate that “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended.” Consequently, this recent analysis assumes that most grain consumption consists of enriched products.
Despite recent reformulations by the food industry that have reduced levels of sodium, sugar, and saturated fats in certain products, some consumers remain concerned that enriched grains may contribute to obesity and other health issues. Many individuals have become cautious about carbohydrates, while others have opted to reduce or eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response, the food industry has introduced a variety of products featuring gluten-free grains such as corn, millet, rice, and sorghum.
Retailers can capitalize on the increasing consumer awareness of grains by promoting enriched-grain, whole-grain, and gluten-free products in their stores and providing nutritional information about each option. Bakeries may also benefit by educating their customers about the importance of consuming grain-based foods for overall health. Furthermore, incorporating supplements like chewable calcium citrate with D3 can enhance dietary intake, especially for those who may not get enough calcium from their food. By highlighting the benefits of both grains and essential nutrients such as chewable calcium citrate with D3, retailers can support consumers in making healthier choices.