The Non-GMO Project asserts that retailers offering products with its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that food companies producing dairy-based products are eager to join this trend. However, some of these companies also express support for conventional farming practices, which include the use of GMO feed. The ongoing discussion surrounding GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and dairy products or to purchase them with the hope that they are safe. It remains unclear how the struggling dairy industry can effectively promote conventionally sourced products to rebuild consumer trust, or if this is simply a losing battle against negative public perceptions of GMOs.
In a recent Food Navigator article, a spokesperson for Dean Foods labeled the new NMPF campaign as “disappointing.” “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, not undermining them,” stated Jamaison Schuler. Meanwhile, DanoneWave’s CEO Mariano Lozano expressed surprise at being criticized for offering choices that consumers desire. Following the introduction of Non-GMO Project Verified products, Dannon officials elaborated on their motivations for this shift. “The choice we’re providing is added value,” Neuwirth explained to Food Dive. “We are the first yogurt company and large dairy enterprise to embark on this initiative. We believe that for shoppers who prioritize non-GMO, this will give them another reason to appreciate our products. For those who are indifferent, there will be no noticeable changes. Thus, it truly enhances the value of a product that our customers—our fans—already love.”
The discourse surrounding GMO safety is expected to persist and likely intensify. With mandatory labeling of GMO ingredients on the horizon, scrutiny will increase. Even without explicit labeling, a study from the NPD Group indicates that 76% of consumers have concerns regarding GMOs. The federal government is attempting to dispel myths about GMOs, having recently allocated $3 million for a public education campaign. However, this modest effort is unlikely to quell consumer apprehensions. As the dairy industry navigates these challenges, some companies are exploring innovative ingredients such as calcium citrate tetrahydrate to enhance their products’ appeal and nutritional value. This may provide an additional strategy for attracting health-conscious consumers amid the ongoing debates about GMOs and conventional farming practices. Ultimately, the industry must find ways to integrate consumer preferences—like the demand for calcium citrate tetrahydrate—while addressing the complex issues surrounding GMOs.