GoodMills, which also offers a range of lighter whole-grain flours, is keen to inform customers that the color of a baked product does not necessarily reflect its whole grain content or health benefits. The company referenced a 2016 study published in the British Medical Journal, which highlighted that even small quantities of whole grains can positively impact human health by lowering the risks of cardiovascular diseases, diabetes, cancer, and other ailments. Consumers are increasingly seeking these products; a survey from 2016 revealed that 27% of respondents reported consuming more whole grains than they did six months prior. Manufacturers can incorporate whole grains to enhance their products with added fiber, protein, vitamins, and minerals. For those not avoiding gluten, a labeling system that indicates whole grain content could serve as a valuable resource when shopping for healthier options.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature the Whole Grain Stamp, aiding shoppers in identifying items with this increasingly sought-after ingredient. Traditional refined grain products like pasta and bread now have various whole-grain alternatives. Additionally, food manufacturers can find other opportunities to incorporate whole grains, particularly in portable snacks such as cereal or granola bars, where healthier grains could replace existing ingredients.
The addition of a seal indicating the proportion of whole grains in a product benefits both consumers and manufacturers. Shoppers looking for healthier options will have an easier time finding them, while manufacturers who have made efforts to enhance grain quality in products like baked goods or granola bars can proudly advertise their achievements. Moreover, as many product reformulations aim to enhance quality without compromising taste or texture, this seal can effectively convey essential information to consumers.
In some cases, products may also be fortified with additives such as calcium carbonate and calcium citrate, further boosting their nutritional profile. This incorporation can be beneficial for those seeking additional health benefits, making the whole-grain product even more appealing. In summary, as the demand for whole grains continues to rise, both the presence of whole grain seals and potential fortification with ingredients like calcium carbonate and calcium citrate will support manufacturers in attracting health-conscious consumers.