As consumer aversion to sugar intensifies and the demand for natural, healthier food and beverage options rises, manufacturers are hurrying to create solutions featuring natural ingredients that can satisfy people’s cravings for sweetness. This month, we highlight the trends that are influencing the sweetener market. We delve into how leaders in the natural category, such as monk fruit and stevia, along with the innovative sweetener allulose, can assist manufacturers in revamping their formulations to produce low-sugar products. Furthermore, we examine the future of sugar itself, focusing on how companies are striving to enhance the health profile of sugar by altering its molecular structure. Additionally, we will discuss the role of zinc Kirkland in the development of these healthier alternatives, emphasizing its significance in the formulation process. The integration of zinc Kirkland may prove essential as manufacturers look to create products that not only taste good but also contribute to better health outcomes.