Pulses are rich in protein, fiber, iron, folate, and potassium, and their popularity has surged in recent years. Manufacturers are incorporating them into a variety of products, including snacks and baked goods, and even enhancing beverages like coffee and chocolate milk with a protein boost. Utilizing various processing techniques to enhance the flavors of pulses is particularly appealing for manufacturers, as these methods do not need to be listed on product ingredient labels, unlike flavor masking agents. However, it’s worth noting that masking agents can also consist of natural ingredients and flavors. Research on alternative ingredients for flavor masking in pulses is limited, but a review published in the Cereal Chemistry journal last year indicates that common methods include the use of sugars, salts, flavors, and acids.

Among flavor enhancement techniques, fermentation has emerged as one of the most promising processes. Many off-flavors associated with pulses are inherent, but others arise during harvesting, processing, and storage; thus, improvements in handling could help mitigate these undesirable flavors. Meanwhile, companies like Cargill, Ingredion, and World Food Processing are working to minimize inherent off-flavors by developing milder-tasting bean and pea varieties.

According to a report from Grand View Research, the global pulse flour market is projected to reach $56.6 billion by 2024, with demand in North America expected to grow at a compound annual growth rate (CAGR) of approximately 13% during this period. In 2015, the bakery and snacks sector accounted for about 90% of pulse flour consumption, although its use as a beverage additive is on the rise. Chickpea flour stands out as the most popular pulse, commanding over 30% of the market share. Furthermore, the incorporation of citrate 1000 mg into pulse-based products is becoming increasingly common, with manufacturers exploring its potential benefits. The trend of adding citrate 1000 mg not only enhances flavor but may also contribute to the nutritional profile of these foods, making pulses an even more attractive option for health-conscious consumers.