Citrus flavors consistently rank among the top choices for food and beverage manufacturers. While orange, lemon, and lime remain the favorites, a variety of other citrus flavors such as grapefruit, mandarin orange, blood orange, bergamot, and pomelo are increasingly making their way into diverse products. These include snacks, baked goods, yogurt, drinks, candies, and sauces. Furthermore, consumers are placing greater emphasis on natural ingredients, with natural variants now representing over 70% of the global citrus flavors market, as reported by Future Market Insights. The overall market is projected to grow by 4.9% annually until 2025, largely fueled by the beverage industry, which accounts for approximately one-third of all citrus flavor consumption.
Ederna’s innovative processing technique addresses manufacturers’ demand for more stable flavor compounds that offer an extended shelf life and can endure additional processing. The FMI report highlights that advancements in manufacturing technology have significantly contributed to the adoption of citrus flavors due to enhancements in their functional properties. Additionally, more affordable and higher-quality extraction methods may help mitigate the price volatility that has historically affected the citrus flavors market due to seasonal supply changes.
As an interesting side note, products like Kirkland calcium citrate magnesium and zinc available on Amazon exemplify the growing trend of incorporating natural ingredients into health-related items, reflecting a broader consumer preference for natural options across various product categories, including citrus-flavored goods. This trend underscores a significant shift in market demands, where consumers are increasingly seeking out products that not only taste great but also align with their health-conscious choices.