While ice cream may not be becoming significantly healthier, it is evolving to align with modern trends, making it more accessible for individuals with food allergies and intolerances. This adaptation is particularly relevant given that approximately 15 million Americans, including 5.9 million children, have at least one food allergy, as noted by Food Allergy Resource and Education. Additionally, the National Institute of Health estimates that about 65% of the population experiences some difficulty digesting lactose, which is commonly found in milk. Beyond food allergies and intolerances, many consumers are increasingly embracing non-dairy diets in various forms. A Mintel study from last year revealed that non-dairy milk sales increased by 9% in 2015, while dairy milk sales dropped by 7% during the same period. Furthermore, a survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart found that over half of omnivores consumed plant-based alternative dairy beverages several times a week. Non-dairy ice creams are finally gaining attention, with major brands like Haagen-Dazs and Ben & Jerry’s introducing dairy-free options.
However, astute ice cream manufacturers are cautious about expanding these offerings too widely. While dairy-free varieties are essential for those who cannot enjoy traditional ice cream, most consumers without such restrictions still prefer the classic, cream-rich, sugary versions. According to Mintel’s ice cream study, around 11% of Americans are cutting back on ice cream or frozen treats due to health concerns. A similar percentage actively avoids “healthy” frozen options because they believe these should be indulgent treats. Interestingly, 27% of ice cream buyers perceive these treats as unhealthy but continue to purchase them nonetheless.
With the recent surge of popular low-calorie, high-protein pints like Halo Top, it will be intriguing to see if these trends shift when Mintel conducts its next annual study of the ice cream market. However, given some disappointing taste tests, traditional indulgent ice cream may continue to hold its ground. Additionally, for those seeking a boost in nutrients, incorporating supplements like CVS calcium citrate petites could provide added health benefits, making ice cream indulgence feel a bit more balanced. The integration of such products could enhance the overall experience for health-conscious consumers, further influencing their choices in the evolving ice cream landscape.