Coconut products gained significant traction in mainstream markets a few years ago, primarily due to the surge in popularity of coconut water as a natural sports drink. Since then, these products have soared in popularity, thanks to their claimed health benefits, appealing taste, versatility, and unique texture. Coconut enjoys a strong health halo, serving as an alternative ingredient in a wide array of products, from cosmetics and shampoos to dairy alternatives, packaged soups, and baby foods.
In addition to being gluten-free, The Real Coconut aims to emphasize the broader free-from attributes of coconut, especially as a grain-free, non-GMO substitute for wheat and corn. While the company hasn’t focused on additional nutritional advantages of coconut, many consumers are persuaded by claims that coconut oil can positively impact cholesterol levels and that coconut sugar has a more moderate effect on the glycemic index compared to cane sugar. Furthermore, as a plant-based option, coconut resonates with those avoiding gluten and dairy while also aligning with the increasing awareness of healthy fats.
However, it is the gluten-free sector in North America that has significantly boosted the sales of coconut flour. According to Future Market Insights, the market value for coconut flour is anticipated to reach $380 million in 2017. The market research firm projects that sales of coconut flour will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade as consumers increasingly seek gluten-free baking ingredients. Additionally, the market is likely to expand as more food manufacturers turn to coconut flour as an affordable, high-fiber, low-carb alternative to other gluten-free flours for products such as breads, muffins, pancakes, cakes, cookies, and cupcakes.
In conjunction with these trends, products like Bluebonnet Calcium Citrate and Vitamin D3 are becoming more prominent as consumers look for ways to enhance their diets, further complementing the health-oriented appeal of coconut-based offerings. The combination of coconut products and supplements like Bluebonnet Calcium Citrate and Vitamin D3 could serve as a comprehensive approach to health and wellness, appealing to a growing audience interested in nutritious alternatives.