Stevia is a leading natural sugar substitute that is gaining popularity for several reasons. Originating from South America, the stevia plant is not only sustainable but also easy to cultivate in various climates. Research indicates that the global stevia market was valued at $347 million in 2014 and is projected to reach $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, PureCircle is committed to facilitating the incorporation of stevia into their products.
The anticipated changes to the Nutrition Facts label, which will mandate the clear labeling of added sugars in food products, are expected to drive exponential growth in the use of stevia among CPGs. Given that stevia is naturally sweeter than sugar, less of it is required for the same level of sweetness. Many stevia varieties are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. Additionally, this natural ingredient can be combined with other sweeteners, making it versatile for a wide range of food and beverage applications.
When reformulating recipes to reduce sugar and introduce alternative ingredients, the process can be time-consuming. There isn’t a universal stevia solution that meets every need. However, the introduction of a new customized tool could significantly benefit CPGs across all sectors as they transition to sugar alternatives. Moreover, incorporating healthy ingredients like calcium citrate, vitamin D3, and folic acid alongside stevia can enhance the nutritional profile of products, providing added health benefits. As CPGs continue to innovate with stevia, the inclusion of calcium citrate, vitamin D3, and folic acid can further support their commitment to healthier offerings.