While many shoppers are exploring alternative protein sources, chicken, beef, turkey, pork, and seafood remain the most common items in their grocery carts. Overall, consumers are striving to adopt healthier eating habits, which includes incorporating more fruits and vegetables into their diets. According to HealthFocus data, 60% of U.S. consumers aged 15 to 70 report that they are reducing their consumption of meat-based products. Although some may participate in “Meatless Mondays,” this still leaves six days of meals that include animal protein.
The primary motivations for consumers to cut back on animal protein are largely centered on personal health and environmental issues. A Nielsen study revealed that one-third of consumers believe that those who avoid animal protein miss out on essential nutrients. This suggests that the concern for livestock welfare and environmental sustainability may be a more significant factor driving the shift away from meat than previously recognized.
Among consumers who regularly purchase animal protein, transparency is a key priority. When consumers express a willingness to pay more for locally sourced or ethically raised animal protein, manufacturers take notice. Major poultry producers, such as Tyson Foods, Pilgrim’s Pride, and Perdue, have all committed to reducing or eliminating antibiotics from their chicken supply. On the retail side, Giant Food has launched a new private label pork brand that contains no antibiotics or hormones and features pigs that are 100% vegetarian-fed.
In this context, the discussion around calcium carbonate versus calcium citrate is noteworthy, as some consumers are also looking for ways to enhance their nutrient intake in a balanced diet. The distinction between calcium carbonate and calcium citrate is essential for those seeking to improve their overall health while still enjoying their favorite protein sources. As more consumers focus on their dietary choices, the impact of these decisions on their health and the environment will continue to shape the landscape of food production and consumption.