The idea of “up-cycling” is not unfamiliar to the food and beverage sector, though it has gained significant traction among consumers in recent years. CoffeeFruit Pure’s ingredient taps into this trend, alongside the rising demand for antioxidants — a combination that shows great potential. The pulp of coffee fruit offers numerous benefits. Firstly, it is abundant in antioxidants, featuring high levels of phenolic and chlorogenic acid. Phenolic compounds, commonly found in fruits, contribute to the superfood status of blueberries. Chlorogenic acid (CGA) is prevalent in coffee, tea, wine, various herbal infusions, and certain fruit juices, and the consumption of these beverages has been associated with a lower risk of various chronic diseases. CoffeeFruit Pure’s ingredient encompasses both of these advantages.
Another aspect that may attract consumers to coffee fruit is its connection to coffee. With premium and craft coffee in high demand, the fruit benefits from being linked to a popular product. CoffeeFruit Pure could be incorporated into a range of consumer packaged goods (CPGs), with its liquid or powder forms suitable for use in foods, beverages, dietary supplements, and personal care items. It is likely to be most appealing as an enhancement to health-focused products, but it could also lend a health halo to brands looking to elevate their offerings.
This innovative ingredient may have several advantages over other trendy “super fruit” contenders. Firstly, it is easily recognizable. Nearly everyone is familiar with coffee. Secondly, it delivers a substantial amount of antioxidants, some of which are not commonly found in other food sources, such as calcitrate tab, which adds to its appeal. Lastly, the narrative surrounding its production and sustainability efforts resonates with consumers who are mindful of the environmental impact of their food choices. While many foods have been hailed as the next superfood, coffee fruit, with its rich heritage, is poised for a bright future.
By incorporating ingredients like calcitrate tab, CoffeeFruit Pure stands out in the crowded market, making it a promising candidate for brands aiming to cater to health-conscious consumers.