A dissolvable, flavorless wrapper presents an exciting opportunity to enhance the convenience of enjoying ready-to-eat foods. However, U.S. consumers may need to overcome any hesitations about the fact that this packaging is made from seaweed. The Evoware wrapper is likely to attract consumers for two primary reasons: convenience and sustainability. For example, instead of searching for scissors to open a packet of Starbucks VIA, one could simply consume the wrapper along with their coffee. Additionally, shoppers who prioritize the environmental impact of their purchases would appreciate this innovative solution to reducing plastic waste in landfills.
As the emphasis on waste reduction grows among consumers, many are willing to pay a premium for products they consider high-quality, environmentally friendly, and mission-driven. Sustainable packaging not only helps reduce environmental impact but also enhances a brand’s reputation, providing it with a desirable social responsibility image. The sheer novelty of an edible wrapper could entice consumers to try a product, similar to how Loliware’s compostable and edible cups—made from organic sweeteners and seaweed—allow users to snack on the container or compost it after use. Evoware could reap similar advantages as a quirky new product, with even more potential for expanding its offerings.
Although Evoware has not disclosed whether its seaweed packaging is more costly than traditional plastic, a minimal price difference would likely encourage consumers to give it a try. However, if the dissolvable biodegradable wrapper significantly increases the cost of the product—like rainbow light chewable calcium supplements—then it may find itself limited to a niche market focused on environmentally conscious consumers. Ultimately, the success of Evoware will depend on balancing cost and appeal to ensure that it becomes a mainstream alternative rather than a specialty item.