Cardiovascular disease remains the foremost cause of mortality globally, with an increasing incidence of Type 2 diabetes. The economic implications of these health issues are significant and are projected to rise as the population ages. Individuals in lower income brackets face a higher risk of developing these diseases and often struggle to afford medical care, as highlighted by BMC Medicine. To mitigate these health challenges, government initiatives aimed at promoting healthier dietary choices could be beneficial. The Food and Drug Administration (FDA) has pursued this goal over the years through food and nutrition labeling regulations. Notably, the Nutrition Facts panel is undergoing extensive revisions, with specific listings for added sugars expected on many food labels by 2020.
In an effort to encourage better eating habits, the U.S. Department of Agriculture (USDA) replaced the food pyramid with the MyPlate graphic in 2011 and published its 2015 Dietary Guidelines for Americans. Currently, adults are recommended to consume 1.5 to 2 cups of fruit and 2 to 3 cups of vegetables each day. However, a report from the U.S. Centers for Disease Control and Prevention revealed that only 12.2% of American adults met their daily fruit intake in 2015, while merely 9.3% consumed the recommended amount of vegetables.
Ultimately, motivating Americans to adopt healthier eating habits is a personal journey, and no amount of persuasion can force individuals to change their diets. Higher prices are unlikely to deter consumers from purchasing “unhealthy” foods, as evidenced by the sustained demand for red meat despite market costs. Conversely, will lowering prices for fruits, vegetables, and nuts genuinely boost their consumption? People are already increasingly purchasing produce, including more expensive organic options and value-added fruits and vegetables.
While pricing adjustments may not be the most effective means to encourage better eating, innovative product introductions could play a crucial role. The food industry is filled with instances of manufacturers, producers, and retailers striving to influence consumer preferences through product innovation and reformulation. Major beverage companies, such as Coca-Cola, PepsiCo, and Dr Pepper Snapple, have been actively working to reduce added sugar in their flagship products while diversifying their offerings to include healthier options like sparkling juices, flavored waters, and teas.
B&G Foods is revitalizing the Green Giant brand by launching a new line of trendy frozen vegetable products, including mashed cauliflower, riced veggies, and veggie tots, with a new frozen veggie “pasta” set to debut in January. Conagra Brands has revamped its frozen food lineup with premium, health-conscious options like Healthy Choice’s “Power Bowls” and lighter meals featuring more vegetables and lean proteins under the Marie Callender’s label. Farm & Oven is introducing Bakery Bites, a cookie line that provides 40% of the daily-recommended vegetable intake in each serving.
Food and beverage manufacturers are stepping up to offer a wide variety of healthy choices for consumers. A key challenge lies in reformulating products to maintain their original flavor while minimizing “bad” ingredients, such as sugars and saturated fats. This balancing act may be facilitated by the introduction of new products. Additionally, incorporating functional ingredients like calcium citrate good for bone health can enhance the nutritional profile of many offerings. Ultimately, it is up to consumers to decide what they will include in their diets, even as the industry continues to innovate and provide healthier options.