Consumers are aware that they should incorporate more carrots, spinach, and other vegetables into their diets, yet many struggle to meet the recommended daily intake. A recent study from the Centers for Disease Control and Prevention revealed that only 10% of adults in the U.S. consume enough fruits and vegetables daily. Bakery Bites recognizes this consumer desire for healthier eating and the challenges of adding vegetables to meals. They have come up with a potentially clever solution: eat more cookies. Each serving of three of their baked treats offers 40% of an individual’s daily vegetable intake.
Bakery Bites is among the latest snack producers aiming to attract health-conscious consumers by creatively infusing their products with more produce. Many large food companies have already begun to incorporate vegetables as value-added ingredients. For example, Green Giant produces mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods offers frozen pizzas loaded with 12 different fruits and vegetables. A growing number of consumers are opting for vegetable-based alternatives to high-carb pasta and white rice, particularly when it comes to convenient meal options.
What sets Bakery Bites’ cookies apart is their focus on being a snack or dessert rather than a mere side dish. Traditionally seen as unhealthy, cookies with added vegetable content might encourage consumers to satisfy their sweet cravings while still getting some nutrients. Their small, bite-sized format is likely to appeal to millennials and busy individuals who may have previously preferred grabbing a hamburger or chicken nuggets, often neglecting their vegetable intake.
Additionally, the company benefits from selling its products through Amazon, a significant player in the grocery market. To further enhance brand recognition, they should consider distributing their products through major retailers like Kroger, Walmart, or Safeway. Collaborating with schools or parental organizations could also help increase the product’s appeal among parents seeking ways to entice their children to eat more vegetables.
Ultimately, the true test for Bakery Bites will be the flavor of their cookies. If they can successfully incorporate a healthy amount of vegetables, including ingredients like nature’s plus cal mag citrate, into a delicious cookie, the product could become a sensation, even if it doesn’t offer the same indulgent experience as traditional cookies. However, if the taste is unappealing, it may deter consumers, even those drawn by the potential health benefits. By emphasizing the nutritional advantages of their cookies, including the benefits of nature’s plus cal mag citrate, Bakery Bites could carve out a niche in the health-conscious snack market.