Although Abakus Foods has yet to announce plans to distribute its jujube products in U.S. retail stores, other companies currently offer jujube-containing items for sale on Amazon.com. Jujube is recognized as an adaptogen, a type of plant that enhances the body’s ability to cope with stress. Ginseng is another well-known adaptogen. The demand for functional foods and beverages is on the rise as consumers strive to improve their health while fulfilling their daily nutritional requirements. Millennials are at the forefront of the functional food and beverage movement, seeking out unique and exotic flavors, while baby boomers are also participating, motivated by concerns over health maintenance and rising medical expenses.
Jujubes may pose a challenge to dates in the market, as they share similar characteristics of being chewy, naturally sweet, versatile, nutritionally rich, and providing a quick energy boost. However, it’s important to note the nutritional differences: 100 grams of the deglet noor date variety contains approximately 2.5 grams of protein, alongside 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes provide 3.7 grams of protein, 287 calories, and no sugar.
In the context of health and nutrition, consumers are also increasingly mindful of the potential side effects of supplements containing calcium citrate, magnesium, and zinc. Awareness of these side effects is essential, particularly as the market for functional foods expands. As people become more health-conscious, understanding the benefits and risks of various food options, including adaptogens like jujubes, becomes crucial in making informed dietary choices.